August 3, Zhang Zhen wearing Cartier Clé de Cartier latest series of watch a push, scrapped the WeChat friends circle. This is not the first time the use of luxury brand circle of publicity, before the Jaeger-LeCoultre watch, Dior perfume have been leveraging here.
It is noteworthy that Cartier this circle of friends propaganda intention is not "eyeball" so simple. When clicking on the link page, in addition to the traditional picture display and text description, the brand increased the new watch limited edition of 300 replica hermes kelly double tour bracelet
WeChat pre-sale. The user to fill out the basic information and WeChat after the deposit, you can pay the balance of the shop to complete the purchase. This new attitude to appear, online drainage target groups, to the shop under the diversion of the practice of selling shops, online publicity and line sales even more closely, can be described as a luxury brand test water O2O another progress.
In addition to some fashion products or entry line for online sales, the old luxury brand business is still the boutique as an important place to communicate directly with the guests. The reason why the first elegant decoration of the boutique to reflect the luxury brand to create a century of luxury mystery and sense of distance; knockoff hermes clic h bracelet
at the same time boutiques not only provide sales services, but also provide cross-border culture, art, and even lifestyle private enjoyment services The Therefore, when the luxury began to "touch", the fastest speed began to study how to attract consumers from the line to the line method.
Nearly a year or two, the domestic luxury goods industry there have been several O2O try the direction, the most direct is the online, social media as an in-store marketing campaign publicity export. You can easily in a variety of sites, social media to see the activities of the store in charge of publicity. However, replica cartier love bracelet
how many people because of the information and into the store, and high exposure of the publicity into the actual purchase, it is difficult to quantify the results. To be able to actually calculate the online activities of the publicity more keen on the brand, which from the online, offline marketing cooperation. Through the social media to set up interactive, win prizes or offline activities to participate in the opportunity, and then to the store contact, this sweep of the nature of the activities has always been a hot social media. While the brand can be the essence of culture and clever implantation, the more spread meaning. In the industry of excellence in technological content as an important selling point, such as high-level watches, high-level jewelry, industry opinion leaders "shopping guide" meaningful. In other words, the high net worth of people in the purchase process is very trusting these opinion leaders.